leng bu's other eden

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Friday, March 10, 2006

Mojo balls

I love these golf balls...dam cool branding...and they are glittery ! this is the old packaging which i prefer...

This is the new one...not so retro and happening leh...


get long, get feel, get down... :) I like.... and they didn't even do much marketing and campaign on these mojo balls!! about $49 to $51 for a box....a bit steep...


"Nike Golf has its Mojo working with the golf balls of the same name. So much so that Stan Grissinger, Category Business Director for Golf Balls at Nike Golf, said the company is upping its forecast shipment by 60 percent over its original forecast for the Nov. 1 shipping date.

The Mojo ball (suggested retail price US$28 per dozen) is Nike Golf's next generation distance ball and will likely be best known for its psychedelic packaging and slogan: "Get long. Get feel. Get Real."

The Mojo's target audience is players whose swing speed is 95 mph as well as players who are new to the game...

...Grissinger said that primarily through word of mouth, consumers have been calling Nike Inc.'s (NYSE: NKE) consumer affairs line asking about the Mojo.

"It's kind of taken on a life of its own," Grissinger said."

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